MARKETING + GROWTH
STRATEGY
Alongside Echo Point's creative concepting, Joey leads the marketing and strategy work with clients. With over 12 years of growth strategy spanning all disciplines of marketing, we work with businesses and brands to bridge the gap between creative development and marketing execution. Good marketing is a multifaceted strategy requiring cohesiveness across channels and activations.
IDEATION
We move beyond the "creative spark" to build concepts with a market-first mindset. Ideation is the strategy behind the marketing. We will help you identify key goals, growth measures, and develop a roadmap to achieve them. We will work with you to strategize wholistic marketing campaigns, including funnel building, web design, tech stack implementation, paid ads, email drip campaigns and organic content strategy.
This is the creative-focused part of the process where we work together to create everything needed for the campaigns. From social content, hero videos, client testimonials, and creative for the website, you can partner with us to help create assets that are in line with your big picture strategy.
EXECUTION
This is where EchoPoint stands out among the rest. After we help you develop the strategy for your campaign, and help you create the needed assets, we can also act as an extension of your team and help you execute on those campaigns. We have a background and expertise in media buying, email funnel implementations, lead generation, and other marketing-specific actions to ensure your campaign actually yields results. And change course if it's not working.